IMG creates effective marketing platforms through strategic sponsorships.

IMG helps some of the world's best-known companies create effective marketing programs through sponsorship. Our global team of experts includes many of the most experienced sports and lifestyle sponsorship marketers in the world.

Along with managing sponsorship programs and creating and executing activation concepts, we help clients develop effective strategies for their business. Our expertise and services include:

• Determining the role of sponsorship in the marketing mix
• Evaluating the most appropriate sponsorship categories
• Negotiating the most favorable terms
• Measuring results