Comperio Research, a division of IMG, is one of the world’s foremost research agencies specializing in sports, sponsorship, tourism and events. Because we offer both media research and market research, we are ideally positioned to deliver comprehensive, creative and compelling solutions.
Our fast growing and dynamic business is renowned for pushing the boundaries of research for a diverse client base, including international brands, sporting bodies, sports venues, event organisers, tourism boards and government agencies.
Our services include:
- Sponsorship evaluation and ROI analysis
- Economic impact assessments
- Stadia feasibility studies
- Tourism research
- Consumer surveys
- Spectator research/fan profiling
- Media monitoring and measurement
Recent high profile projects include:
- Indian Premier League (IPL) – 6000 spectator surveys and 3000 stadia-related interviews at the 59 IPL games across 8 cities.
- LG Electronics – Three year brand tracking study to assess how LG’s sponsorship of Fulham Football Club impacts awareness and perceptions of the LG brand.
- Beijing Tourism Administration – Global consumer research before, during and after the 2008 Beijing Olympics to evaluate how the event stimulated the local tourism industry.
- International Rugby Board – Multi-market consumer study which assessed the extent to which the general public were engaged with the Rugby World Cup, its sponsors and rugby in general.
- Copa America – Monitored and analysed worldwide television coverage of the Copa America football tournament in a bid to gain an understanding of how television impacts audience reach, and global awareness of the event.
- ATP Tour – Focus groups and telephone interviews conducted throughout the UK, USA, Spain, Australia and China to gauge awareness and perceptions of ATP’s brand identity. The findings were used to inform ATP’s global brand positioning strategy.
- Wembley Stadium – Research into the feasibility, pricing points and anticipated take-up of premium seating at the new stadium in order to establish revenue forecasts for use in planning and funding applications. The methodology involved some 200 in-depth business-to-business interviews, and 500 telephone interviews amongst a selection of high-income net worth individuals, as well as the wider business community.
- International Cricket Council – A comprehensive study to evaluate the economic benefits which the 2007 Cricket World Cup would deliver to the host countries. The study calculated the ROI likely to be derived from the multiple rounds of spending in the run up to and during the events, and enabled regional governments to justify the expense of acting as hosts.
The IMG and Comperio Research advantage:
- Worldwide reach, with access to an international network of 60 offices in 30 countries
- A team of multi-disciplined experts skilled in both quantitative and qualitative techniques
- Consistent annual growth of some 40%, making Comperio one of the top performing businesses in the research marketplace
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