IMG can help generate economic growth and enhance destination prestige through tourism.

Tourism

IMG works with cities, regions and countries to help generate revenue and enhance destination prestige through sports and lifestyle tourism. We also work to acquire major events and sponsors for the public and private sectors.

Our services include:
  • Golf tourism and development planning
  • Sports tourism planning
  • Major events strategies and action planning
  • Sponsorships and events to promote destinations and resorts
  • Marketing plan development and concepts for resorts
  • Public sector corporate sponsorships

Sports and lifestyle pursuits play a large role in international tourism and are often the motivating factors in destination selection. With a rich and deep history in these areas, IMG has access to high-profile activities and events that help raise visitation levels and enhance destination prestige. We have developed successful projects with national tourist boards, regions, travel companies, resorts, hotel chains, institutional investors, tourist attractions and more.

Recent projects include:

  • Barbados - Strategic golf tourism plan that helped attract the 2006 World Cup of Golf to the Sandy Lane Resort’s Country Club Course in St. James, Barbados.
  • Vienna, Austria - Strategic plan for the rejuvenation of its cultural, events and sports tourism.
  • Tianjin, Teda, China - Events strategy and developing lifestyle concepts for a new District.
  • Singapore Sports Council (Singapore) - generate additional revenues through Partnership platforms
  • Andalucia Sports Bureau, Spain - sponsorship and events to promote Andalucia as a tourist destination abroad.
  • Myriad World Resorts, Mississippi, U.S. - events strategy for this multi-attraction, themed resort located on 540 acres along the Mississippi River.
  • Ireland - Golf tourism plan and major events strategy that helped to leverage the investment in the 2006 Ryder Cup and Ireland’s bid for the 2011 Solheim Cup.

The IMG advantage:

  • Access to top talent and high-profile events that increase tourist traffic and destination prestige
  • Provide local adaptation and knowledge
  • Develop partnerships with corporations to help generate revenue for the public sector 

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IMG has helped its clients on four continents attract world-class events and develop tourism action plans.