IMG helps advertisers and sponsors reach global consumers through powerful advertiser-funded programming and branded content. With more than 20 years of industry experience, IMG creates compelling alternatives to traditional spot advertising Our content-based marketing solutions are delivered over every type of medium including:
- TV
- Mobile
- Broadband
- DVD
- In-flight TV
- Closed circuit
- Point-of-sale
- Radio
- Print
IMG has collaborated with some of the world’s most recognizable brands to produce, distribute and evaluate content-based media solutions including Cisco Systems, Citroen, Coca Cola, Hyundai, Masterfoods, Nokia, Rolex and Tommy Hilfiger.
Our capabilities in sponsorship and advertising include:
- Strategic media planning and buying
- Program barter agreements
- Advertiser-funded programming
- Production of television commercials and sponsorship billboards
- In-program sponsored features
- Video news relay production and distribution services
- Production and distribution of sponsor-funded events
- Creation and management of made-for-television events
Through a partnership with China Central Television (CCTV), the world’s largest TV broadcaster, IMG now offers corporations unprecedented access to one of the world’s fastest growing markets for televised sports that includes mainland China, Hong Kong, Taiwan and Macau. CCTV-IMG Sports Management Company is developing live events and television/multimedia programming with the potential to reach an estimated 1.2 billion people.
The IMG advantage:
- Innovative alternatives to traditional spot advertising
- Multi-platform, multi-territory media solutions
- Untapped market opportunity across China
- ROI analysis
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