IMG helps brands reach the elusive youth market
through high-impact action sports properties.

Actions Sports

To connect with today’s increasingly powerful youth demographic, marketers have to reach them where they live and play. IMG creates meaningful brand interactions with this elusive market through athlete endorsements, world-class events and original sports programming.

Using its collective expertise in sports, entertainment and media, IMG creates authentic touch points with youth-oriented icons, activities and communication mediums. We help some of the world’s biggest brands, like Boost Mobile, Target and Vans connect with and capture the attention of the youth market.

Our portfolio of events includes:

  • Escape from Alcatraz Triathlon
  • Escape to … Triathlon Series
  • Formula Drift Championship Series
  • Hurley Pro – Surfing
  • Pro Tec Pool Party
  • Red Bull Drifting World Championships
  • San Diego Triathlon
  • Surftag
  • Under Armour Combines
  • U.S. Open of Surfing
  • Vans Downtown Showdown
  • Woodward Camp

The IMG advantage:

  • Experts in youth, lifestyle and entertainment marketing
  • Action, endurance and contemporary motorsports specialists
  • Customized, professionally management events
  • Event consulting and activation solutions
  • Exclusive arrangements with world-class athletes
  • Providing turn-key services

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NIKE, Inc. has signed a multi-year agreement to sponsor the U.S. Open of Surfing, the sport's largest and most prestigious event attracting 500,000 fans.