IMG College is a leading marketing, licensing and media company that helps clients maximize the enormous potential of their collegiate sports and on-campus properties. At 176 million strong, the collegiate fan base is the second largest and most devoted of any sport and the female base of 80 million is the largest in all of sports. Marketers are often challenged by the scope and complexity of the college landscape. IMG College has the expertise, relationships and portfolio of properties to help clients reach their passionate supporters year-round. We partner with leading brands, licensed product marketers and collegiate institutions to provide integrated solutions, including:
- Customized sponsorship marketing programs
- Brand licensing
- Multimedia services
- Hospitality and event marketing
- On campus marketing and activation opportunities
- Athletic facility development, consulting and sales
Multimedia | Licensing | Events & Hospitality | Stadium & Arena
MultimediaIMG’s multimedia group helps capture all the passion, loyalty and excitement of college sports and delivers a seamless plan for national, regional and local activation. With over 35 years in the business, we produce approximately 8,500 hours of radio and TV programming and more than 400 collegiate publications a year. Our unparalleled portfolio of leading collegiate properties includes long-standing partnerships with major athletic conferences and universities, the NCAA® and NCAA Football. www.imgcollege.com
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LicensingIMG’s Collegiate Licensing Company (CLC) helps collegiate institutions protect, manage, develop and market their brands. Founded in 1981, CLC is the oldest and largest collegiate licensing agency in the nation. We represent more than 200 colleges and universities, bowl games, athletic conferences, The Heisman Trophy, the Bowl Championships Series, and the NCAA and its 88 championships. CLC partner institutions comprise nearly 80% of the more than $4 billion retail market for collegiate licensed merchandise. www.clc.com
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Events & HospitalityIMG College Events & Hospitality division develops and executes world-class sporting and entertainment events to maximize the fan experience and provide unique corporate activation opportunities, including Bracket Town and The Big Dance, which are featured fan events at the NCAA Men’s Final Four. IMG College is proud to have the longest consecutive partnership with the NCAA dating back to 1976. We publish all 88 NCAA Championship Program books and work with CBS Sports and Turner Broadcasting to sell NCAA corporate sponsorships. For more information about IMG College’s events and hospitality, email shea.guinn@imgworld.com.
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Stadium & ArenaIMG College Stadium & Arena group works with leading architects and construction companies to develop business plans for turnkey development or renovation of collegiate athletic faculties. Services include assistance with resources to secure financing and potentially reduce debt, the development of new revenue steams for the university, optimal design, market research and more. In addition, IMG College's joint venture with Legends Hospitality Management (a partnership with the Dallas Cowboys and the New York Yankees) allows us to provide consultation and sales services for premium seat and ticket programs, concession operations and merchandising to the U.S. college market. For more information about IMG College’s stadium and arena group, email tom.stultz@imgworld.com.
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