IMG has long recognized the international value of cricket and pioneered the sport’s television production in the West Indies, India, Pakistan and Kenya. As cricket evolves to meet current television, entertainment and spectator needs, IMG is at the forefront. We worked with the Board of Control for Cricket in India (BCCI) to create the Indian Premier League (IPL). IMG researched the optimum sporting and commercial model for the IPL, and conducted the historic Franchise sale process which raised $724m.
The IPL is the biggest sports and entertainment initiative ever introduced in India and one of the most financially successful sports concepts launched anywhere in the world in recent years. IPL is played under cricket’s newest format – Twenty20 – which reduces match playing time to three hours, making it perfect for prime time television and live in-stadia audiences. IMG handles television production and distribution rights, franchise rights, event and venue management and sponsorship sales. In 2009 the second season of the IPL was moved to South Africa at very short notice, and IMG played a crucial role in relocating the event to a new continent.
In addition to IPL, IMG will continue to provide coverage of cricket events from the West Indies for BSkyB television. Our client roster includes the England and Wales Cricket Board, Cricket Australia, New Zealand Cricket, Cricket South Africa, Zimbabwe Cricket and the BCCI.
IMG's expertise in cricket includes:
- Delivering memorable coverage to global audiences
- Optimizing media rights and helping brands to deliver maximum impact through sponsorship
- Event and venue management on behalf of world-class cricket properties
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