IMG helps sponsors tap into motorsports' passionate global fan base.

Motorsports

IMG has the inside track on global marketing opportunities in motorsports. With a worldwide base of passionate fans, motorsports is unique in the scale and scope of its marketing opportunities. IMG represents and manages leading events, associations, tracks, teams and talent. Our clients include:

  • Danica Patrick
  • Formula D Drifting
  • Joe Gibbs Racing
  • John Force Racing
  • Gold Coast 300 - featuring the V8 Supercar Championship Series and A1GP World Cup of Motorsport
  • NASCAR
  • NHRA
  • Sir Jackie Stewart, legendary driver
  • World Speedway Grand Prix
  • World Speedway World Cup

We consult with mega-brands like Coca-Cola and Allstate to connect them with motorsports' fast growing consumer demographics. Through innovative programs, promotions and hospitality opportunities, we conceptualize and implement sponsorship strategies to increase sales and build consumer confidence.

IMG's motorsports expertise includes:

  • Strategic Planning & Negotiations for associations, tracks and teams
  • Sponsorship Management
  • Event / Series Promotion & Management
  • Program Development & Retail Activation
  • National and/or Local Promotions
  • Partnership Marketing / B2B Opportunities
  • On-Site Activation
  • Mobile Marketing / Sampling
  • Customer Hosting / Hospitality
  • Licensing & Merchandising
  • Measurement / Program evaluation

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IMG helps sponsors tap into motorsports' passionate global fan base.